Laboratori Royal has a history that goes way back, with deep roots in the Italian tradition, drawing sustenance from the creative land in which it was born.

It was back in 1947 with the Betty brand and Royal Parfume that Laboratori Royal got started in Emilia. Founded in the aftermath of the Second World War, the company made every effort to respond to the yearning for beauty and renewal that was the guiding principle of so many firms in those days.

And what more suitable cradle for Laboratori Royal than Parma, the Emilian town that symbolizes culture, pleasure and good living. The city’s name automatically evokes images of excellence not only in the realm of fine cuisine, but also in terms of great tradition of beauty care and well-being.

This tradition of beauty care dates back to Maria Luigia of Hapsburg, the enlightened Regent of the Duchy of Parma, Piacenza and Guastalla, who in the early 1800’s introduced a practice that would be remembered as the “culture of personality”.

This woman, with her good taste and love of “beauty”, was the original architect of beauty care; her meticulous attention to details and her appreciation of art would give rise to Parma’s reputation for finesse.